Conversion Optimization resources, checklists and worksheets
What if you could…
Consistently improve conversion rates for your clients or your business?
How would that affect your career?
Your confidence.
Your bank account.
Because you’ve got the drive. You’re willing to put in the time.
But there’s one thing standing in your way:
You don’t have proven, client-tested frameworks and processes you can apply to your projects.
Well… Allow us to fill that gap for ya.
And because we like to over deliver, we put together not one but three different options you can choose from.
This way, you can grab the conversion optimization resources that are most relevant for your business and your clients right now.
Choose the best option and grab your free resources below
Each option is custom-designed to help you get meaningful results in one area of conversion optimization.
Level up all your marketing with the art and science of emotional targeting
Upgrade every landing page, sales page or marketing campaign you launch with my complete list of psychological triggers, my color psychology worksheet and more.
Give your landing pages an instant upgrade with the complete A-Z guide
Instantly optimize any landing page (or create a brand new one) with these custom checklists and worksheets. (+ a brand new A-Z guide featuring the biggest names around)
Say goodbye to boring, generic barely converting emails with this email course
Improve your email game, fast. Learn from the world’s top email marketing experts with our free 5-day email course that will take your emails from meh to awesome.
Not sure which path to choose? Allow me to help
Choose path #1 if…
You’re ready to optimize your entire marketing process
Because…
When you know how your customers think… When you understand what wakes her up at 3am or the real reason he still wears a 3-piece suit on casual Friday… you can talk to them.
Actually talk to them.
It’s this conversation – reflected in your copy, design and UX – that inspires people to convert.
It’s this conversation that helps you optimize any webpage, landing page, funnel or email campaign because – unlike most other marketers out there – you are not relying on general best practices or that “one simple trick that will increase conversions by 5000%” rubbish.
Because when you understand what your people need – what problems they’re trying to solve and your role in helping them do that – you can craft an experience customers love to convert to.
And you can help your clients and your business get those 2x, 3x (and even 10x) uplifts in conversion.
So if you want to (safely) take a peek inside people’s heads and discover the psychological principles I use to increase conversions for my clients, then use them to optimize your own process top to bottom, then this path is for you.
Choose path two if…
You want to gain the skills to optimize any landing page
Because…
Landing pages help you get leads. They’re the machinery that powers your pipeline and keeps digital businesses going.
Just a small uplift in conversion can have a massive impact. And when you learn the reasons why some landing pages convert while others fail,
When you master the underlying principles and use the worksheets and checklists we developed for our own clients,
Then you’ll be able to look at any landing page, identify what’s working and know exactly what you need to do to fix it.
Grab these templates and borrow my process to analyze and optimize any landing page so that your prospects can’t wait to convert.
Choose path three if
You want to write emails that actually convert
Because…
Writing the kind of emails your reader loves… The kind that make her think “Whoa. You get me” doesn’t just make you feel good about your sweet writing skills.
It rips away the barrier between you. Suddenly, you’re not another marketer trying to part her from her cash.
You’re an ally.
Someone who’ll help her become the person she knows she should be.
And with the help of some of the world’s best email marketing experts (like Joanna Wiebe, Andy Crestodina and Brian Dean) you’ll learn how to write emails that make money and make your reader feel like they matter.
Level up all your marketing with the art and science of emotional targeting
Upgrade every landing page, sales page or marketing campaign you launch with my complete list of psychological triggers, my color psychology worksheet and more.
Give your landing pages an instant upgrade with the complete A-Z guide
Instantly optimize any landing page (or create a brand new one) with these custom checklists and worksheets. (+ a brand new A-Z guide featuring the biggest names around)
Say goodbye to boring, generic barely converting emails with this email course
Improve your email game, fast. Learn from the world’s top email marketing experts with our free 5-day email course that will take your emails from meh to awesome.